For the Brands

How can FUSION work with your Brand?

CSR is becoming increasingly relevant to the success of today’s companies. Fusion works closely as an intermediary between the brand, factory management and workers to provide solutions in order to ensure CSR standards of your brand are being met.

When the factories you work with follow your brand’s social responsibility standards, workers’ conditions improve and productivity is increased. In return, the factories of your brand run more efficiently and everyone’s “bottom line” is improved. It’s a win-win situation.

Why does CSR matter?

CSR describes the expectations of a company to protect its shareholders’ investment and provide an acceptable return, as well as demonstrate that it operates as a good corporate citizen. Social responsibility, governance, brand value and public reputation have become a major concern of investment companies, stockholders, employees, customers and the general public. Improving social compliance within supply chains and factories is an important element of a company’s CSR – it elevates the image of the company, improves production efficiencies and ensures the well-being of all stakeholders.

Now more than ever, Chinese factories are plagued with easily-fixable issues that create tension between brands and factories. While Chinese factories have a great deal of experience manufacturing for foreign brands, they still largely view brand standards as formalities to be followed when convenient, rather than unbending requirements for operation. Such apathy stems from a lack of accountability in China. Severe violations, which are punishable by jail time or bankruptcy in Western countries, are rarely enforced, and if so, are usually met with nothing more than a slap on the wrist in China.

Corporate Social Responsibility (CSR) consulting reduces the occurrence of compliance infractions. CSR consultants are trained to quickly identify compliance problem areas for factories to help ease brand-factory tensions. Fusion works as an intermediary between brands and factories to provide a premium CSR service. Fusion is unique because we specialize in not only CSR consulting, but also productivity and efficiency consulting. Additionally, two of Fusion’s founding consultants are recognized as the first CSR consultants in China.

Want more information on Fusion's success? See our case studies here.